Starting a business is not for the self-doubting. The first thing you have to sell is yourself -like dating, but with a greater chance of landing in debt. Michael Copley tells the incredible saga of fumbling through starting a new business.
BY: J. Kristal Whyte
PUBLISHED ON: 10/28/2017



BY: J. Kristal Whyte
PUBLISHED ON: 10/8/2017
Photo Attribution:photo credit: Web Summit FIH_2292 via photopin (license)



BY: J. Kristal Whyte
PUBLISHED ON: 9/20/2017


Karthik Murthy Patent Attorney. Source: Murthypatentlaw.com
Karthik Murthy
Source: Murthypatentlaw.com

BY: J. Kristal Whyte
PUBLISHED ON: 4/28/2017



Sole practitioner of Emerald City Estate Law, PLLC.


BY: Kristal Whyte
PUBLISHED ON: 1/24/2017



Phil Maloof an owner of the PALM’S Casino Resort. Source: cigaraficionado.com

Not many people are billionaires, and there are many billionaires that are not in the limelight. Among the well-known billionaires are Mark Zuckerberg, Jeff Bezos, and Bill Gates. What they have in common, besides their large fortunes, is that they’re married. However, there are also bachelor billionaires such as Phil Maloof, one of the Maloof brothers, owners of the Palms Casino Resort in Las Vegas. The ‘Billionaire Boys Club’ is referred to an exclusive network or organization of billionaires.

PALM’S Casino Resort.
Source: Pinterest

The Palms Casino Resort is modern, swanky, and enticing. Think hot sunny days, relaxing at the rooftop poolside with an icy cocktail, and Playboy Playmates having fun.

Evenings with Phil Maloof include pool parties in Beverly Hills mansions, rooftop parties in Venice Beach, and celebrity guests like Seth MacFarlane, producer of Family Guy and Playboy Playmates. Cigars and liquor in the evenings, fine dinning, nightclub hopping, luxury soaking, and rides in his limo. Maloof was also a state senator before moving to his Beverly Hills mansion.

In August of 2016, Maloof put his Vegas penthouse up for sale at $22 million. The condo is located on the 59th floor of the Palms Place Hotel and is over 6,000 square feet.

Phil Maloof is also a generous billionaire; for example, he bought his personal assistant a new car. His leadership style is relaxed, well poised, and charismatic. The Maloof brothers also are investors. His business network is world-class.

BY: Kristal Whyte
EDITED BY: Caitlyn Schmidt
PUBLISHED ON: 1/18/2017



BY: Kristal Whyte
PUBLISHED ON: 1/12/2017



Source: Sandra Torgerson-Gould / Facebook

WEALTHMEUNLIMITED.COM interviewed Sandra Torgerson-Gould, a business partner of Tyra Banks, about Banks’ cosmetic beauty product line. According to Torgerson-Gould, Banks wanted to start a make-up company for years, and decided to launch this line during her years within the modeling industry. Torgerson-Gould adds that Banks has developed innovative products. Torgerson-Gould calls herself “the mascara queen”, because she has no lashes to speak of and needs a lot of help from beauty products.

Torgerson-Gould was selected by Tyra Banks to be one of two hundred to launch the line a little over a year ago in order to extend the line. Torgerson-Gould calls it a social selling company. Banks emulates the empowerment of women and shares that with other women and men can join too said Sandra. She is part of a community of entrepreneurs. Everything in her product line is fun, fast, and fierce, according to Torgerson-Gould, who says it was an honor to be Banks’ partner.

She met the model icon for the first time in Los Angeles, and has since had a one on one with Banks and says it has been amazing. She loves how easy and transformative the cosmetics are and describes the application of cosmetics as a science, almost like the skills required in a PhD. Feeling and looking good come hand in hand according to Torgerson-Gould.

Torgerson-Gould is now full-time, but began her career working just part-time. Banks has partners all over the country and says there’s no limit to what you can do. Tyra’s notoriety and celebrity bring the product line into the social sphere, attracting users such as Heidi Klum. If you treat it like a business it will run like a business, and if you treat it as a hobby it will run like a hobby she added.
Torgerson-Gould strives to be both a mentor and coach in her work. She believes the cosmetics are for a lot of people, and she customizes her approach in her sales perspective. Torgerson-Gould says that she likes to laugh when she’s working, and believes that working together and learning from each other is what the team does, that every voice matters.

Towards the end of our interview Sandra talked about a few company highlights. Tyra Banks is the CEO and they just hired a Chief Operating Officer. The COO came from Rodan and Fields, a skincare line, and who comes with a lot of experience, she continued. The brand has grown in a significant way, and the fact that everyone knows the name Tyra Banks makes selling easier, according to Torgerson-Gould.




Howard Behar, former president of Starbucks for North America and Starbucks international, helped it grow to the behemoth it is today. He is an author, speaker, advisor, and a board member. Wealthmeunlimited met with Howard, and he talked about his views on business and management, furthermore he talked about some of the topics in his new book.
Behar didn’t have a college degree and he didn’t
have experience in the food industry but he did
grow up watching his father’s grocery business,
and today he is worth $50 million. Behar now
leads speaking engagements as an inspirational
speaker on business leadership points. Behar
has authored two books; “It’s Not About The
Coffee” and “The Magic Cup”. On his realization
that it wasn’t about the coffee, Howard Behar
says that their personalities clashed occasionally,
his and Howard Schultz, the chairman and Chief Executive of Starbucks, Behar said that Schultz “was fanatic about the coffee, and I [Behar] used to argue with him [and] drive him crazy. I said, Howard come on what business are we really in? Until he finally told me to shut up, it was about serving people.” The Magic Cup is the parable of modern business and Behar emphasizes on leading with values.

Accountability and performance matter, he says. Behar believes that being a leader means having expectations of one’s employees, but that that isn’t a bad thing. In most successful companies, work rules and culture are negotiated and there is no magic in this. Behar recommends having a plan for your life, writing goals down for relationships, and having a covenant with yourself. Howard preaches to live by values -he used Trump as an example, but said he wouldn’t vote for him.

Behar talks about a structure for giving rewards and recognition to help attain goals. Behar believes that people want recognition more than money, and also talks about firing people when employees don’t do their jobs. Behar then talked about how products do change company culture, he mentioned Via the instant coffee packets. He adds that there is no balance in life, it’s challenging to juggle the demands at work and the rest of your life, he admitted that having a seemingly perfect work-life balance elusive.

Behar gushed when he talked about cheating, that people are asked to cheat, to make things look better and that people make the wrong decisions and cheat and steal and that it happens to the best of people, but ultimately it is up to them to make decisions to either quit those foibles or to find another job. Behar talks about making mistakes, that leaders too, make mistakes.

Behar’s main regret is that he wishes he would have believed in himself earlier. Being an entrepreneur takes up a lot of time and that you should love your work. Behar now believes that who you are is who you are and that should be good enough at any place.

PUBLISHED ON 9/25/2016

Tahoma Group



Located Redmond, Washington, Tahoma Group is an umbrella company made up of several smaller companies operating together to provide technical and business consulting services. Tahoma Group has integration teams and technical support that work with different departments to build efficiencies within their customer’s organization. Furthermore, they specifically target enterprises, small companies, cities and governments, says business Co-Founder Scott Ware.

Due to his education, resume, and work history at such popular companies such as Microsoft, Amazon -and technical recruiting agency- Robert Half, Ware understands how to develop close relationships with other companies by conducting powerful business development activities that yield sales. Before Tahoma Group, Ware attended college in Oregon and studied business and marketing. After graduation, he was actively involved in the creation of a host of startup companies which he later sold to an investment team.

Tahoma Group is comprised of a few business partners and a robust number of staff developers all hailing from various aspects of the tech and enterprise world. While on the road developing close and intimate relationships with small to medium-sized businesses Ware naturally relies on his strong business tactics, embedding sales figures by liberally and casually conducting both sales and marketing.

Moreover, Mere Cache L.C.C. is a company Ware started and it’s just one of the few companies working under the Tahoma Group, it makes hardware security, provides technical and business consulting. The company’s goal, Tahoma Group, is to provide “quality services to customers” he adds. This umbrella startup also has a R&D team as part of the company, auditing services, and they also have informal investor relations with other companies too says Ware.

In this polished interview dialogue, Scott talks about what his company has to offer and the value his company provides:

Kristal: So what are the perks of working at your company?

Scott: Values are amazing. We have our kind of F’s: family, friendly, focus, fun, futuristic thinking, freestyle so we have flexibility to balance work life and bring any sort of opportunities to the table that we want. You know, as a startup, we loosely define our service offering. Value proposition is our position in the market, but we have a lot of opportunity to bring in any kind of mix of services into our portfolio and we don’t really have limitations as far as some of our consulting.

Kristal: How much is your portfolio worth?

Scott: How much is our portfolio worth?

Kristal: Yeah.

Scott: Of our customers or?

Kristal: Products, services, and customers?

Scott: So I don’t know if that’s a question I can answer right now. We have valuations on different products and services that we have -I mean that might total up to $10 million or more.

Kristal: Okay.

Scott: But I don’t know if I have a definite answer on all that.

Kristal: Okay, great and what’s your company’s goals for the next year?

Scott: Really just to provide quality service to our customers. In our introductory phase we’ve taken on customers at very discounted rates just because we want to have client success stories. Right now we’re going through a period where we’re kind of onboarding a lot of customers and so we’re very busy. We just want to provide the right services to the right customers. We have turned down business because it just didn’t make sense for the customer as well as us and so we’re not afraid to provide the best service possible. But if we need to turn down business because it doesn’t make sense or our values aren’t inline, you know, we will do that. Our goal is really just to provide excellent service.

Kristal: Okay, and are you willing to sell your company or?

Scott: You keep-

Kristal: Yeah-

Scott: You know we all come from the corporate world and we all want the ability to customize our future, you know, just kind of ad hoc, bring in different things that excite us. So I don’t think our goal is to sell, our goal is to build a culture and a company that other people want to work for. We found things we like and don’t like in places we’ve worked and we’re applying that into what we do now. So, I mean we want to have a fun environment that people can have creative ideas and knowledge, intelligence, and the application of those two things. So I think our goal is really just to build something up that people want to work for us.

Kristal: What is your value proposition?

Scott: What is our value proposition?

Kristal: Yeah, it’s a tough question but-

Scott: In a short condensed phrase, I mean our value proposition is value first. Being technical in business consulting, our goal is to help with the three things you would do in any value proposition: increase revenue for our clients, decrease cost of services, and increase efficiencies.

Kristal: So can you give me an example where you’ve done all that for a company?

Scott: Yeah, we have helped streamline a couple of customer’s marketing sales departments and how they can work with their customers, how they market, and sell documentation. You know I don’t know if I can give a percentage of exactly or dollar amount -the savings, we’re still going through case studies. But essentially just increasing the effectiveness of the sales and marketing departments. One of our customers just didn’t have proper documentation processes and they didn’t have the proper CRM (Customer Relationship Management) where they knew how to find information about their clients, so we helped build a whole work flow stream of how t manage that process.

Scott: No, not right now.

Kristal: Okay because you’re still trying to build a relationship with your customers?

Scott: Yeah, and we have some enterprise clients that aren’t there yet, but I said I don’t want to kind of release all their names, but we have a lot of billion dollar giants in Seattle so you can assume who we are targeting.

Kristal: Oh, okay. So I’ve never heard of your company but you have-

Scott: Well enterprise customers I can say who we’re targeting would be the Expedia, Microsoft, T-Mobile, Starbucks, are kind of our enterprise-

Kristal: Okay.

Scott: -portfolio.

Kristal: Okay and for recruiting purposes? Recruiting is kind of a big thing here in Seattle. Is there a recruiter you go to?

Scott: For hiring for us?

Kristal: Yeah.

Scott: I’ve been in recruiting so we do have a customer that I’m starting to manage Recruiting Services for. I’m actually kind of in charge of our internal recruiting-

Kristal: Okay.

Scott: And then our CEO as well, David Thielen. We all kind of screen out, you know, based on our background folks that we want to hire.

Kristal: Okay. Do you go to a recruiting agency?

Scott: No, no.

Kristal: Okay.

Scott: Because I’ve worked at a recruiting agency and so has another partner in the company, so we leverage our knowledge, network, and everything for when we need-

Kristal: Okay.

Scott: -hiring.

Kristal: Okay. Is there anything else you’d like to add?

Scott: No, it was a fun interview. We’re looking to work with anybody locally, I mean our desire is to work within the community here, build a good presence, and then expand to other areas. I’d say the smaller towns in America that don’t necessarily have the technical and business expertise like we do in Seattle or Silicon Valley.

REPORTED BY: J. Kristal Whyte
EDITED BY: Tiffany Alexander
PUBLISHED ON: 8/7/2016




Dan Horan, founder of the startup Employment Trust, has ventured out on his own after working at his brother’s established recruiting agency H10 Capital. Horan’s family comes from humble beginnings, yet a few of his brothers and sisters have managed to create successful businesses. Dan began his career in recruiting by working for his alpha male brother Sean Horan at Snow Dogs. Snow Dogs was an I.T. recruiting firm that was purchased by international recruiting firm Harvey Nash, headquartered in London.

After the buyout and the transfer of ownership, Horan helped his brother Sean build H10 Capital, a professional recruiting agency. After some time, Dan ventured off to begin his own startup. Dan funded his company after his brother bought him out of H10 Capital. Though Sean owned the majority of H10 Capital, Dan did own a “small piece,” and got a “small payout” which he used to start Employment Trust. Dan is well networked in the Seattle area and was “grandfathered” into Microsoft since basically its inception while working at Snow Dogs.

Seattle’s economic climate has changed with the tech boom, and more so with international mergers. Dan has demonstrated interest in acquiring talent and job seekers that other companies are looking for “you kind of have to be from the industry to know” he says.

Dan’s leadership approach is pragmatic; he focuses on team building, and is also a firm believer in protecting companies he has worked at. He has established his company, Employment Trust as a differentiator, both in the way job seekers look for jobs online, and by having a better “mouse trap,” according to Dan. He also wants to be a “little bit innovative”. Dan’s life is the typical life of the rich and famous yet liked to relax and watch “The Entourage”, he lives the high life, plays golf, has mingled with celebrities, and likes making beer toasts on yachts to the good life.