The Glassdoor company provides tools and resources for recruiters. A few big Northwest employers that partner with Glassdoor are Amazon, Expedia, and Alaska Airlines. They have candidates in every industry; however, their highest job searches are in retail and technology.

Before they buy something new, 81% of consumers look at reviews, says Brittany Shehi, an Enterprise Account Executive at Glassdoor. People look at different resources before making a purchase, she adds. Her job forecast: unemployment is low. But the make or break deal comes down to economic viability. Candidates go to better paying jobs, and thus, cost per hire is going up because hiring quality applicants drives up costs. Glassdoor says they’re the fastest growing job site. Glassdoor offers a few services to candidates such as reviews and pay rate scale. Furthermore, job searchers want to know what it’s like working at a company.

People use the same channels from job marketing, but Shehi believes using the same channel becomes ineffective. Job seekers want the best jobs. Glassdoor helps candidates through the job seeking process. Glassdoor provides advertising to applicants, and the company adds new tools for job advertisers. Companies can brand themselves—give potential candidates the experience of working for the company by providing a different look and feel for their profile. Glassdoor provides analytics about candidates, demographics, and locations, and it also tracks job search histories when candidates are doing research.

Glassdoor partners with their clients, and clients apply programs to increase involvement on Glassdoor such as providing employees with mugs that encourage participation or engage people to write about what it’s like to work at the company to share the experience. Glassdoor even provides a ‘Best Places to Work’ list for job seekers. Candidates are better from Glassdoor because they are a better fit for recruiters, says Shehi.

Liana Antanovich, managing director at a Kirkland consulting company called Copernici, reflects on the job market, pointing out that there were a lot of layoffs in 2008 and 2009. Many companies develop their models to sell to bigger firms, she notes, which are knowledgeable and experienced. Big firms squeeze the top and the middle and higher younger candidates because it looks better in the books, says Antanovich. Copernici works primarily with technology companies, including Microsoft and other undisclosed clients.

REPORTED BY: J. Kristal Whyte
EDITED BY: Caitlyn Schmidt
PUBLISHED ON: 8/25/2106



Ray Rasmussen is a top level executive at The Spur Group, a privately owned company, or as the company puts it he is the Managing Principal. In 2003 this company, The Spur Group, was formed when several companies banded together including Ray’s. Although he ran and owned a consulting business within the company along with his friend Chris, they’re target market is the tech industry. Eventually their consulting firm got bought out two times, and the last company that purchased the consulting company happened to have international reach. Ray and Chris purchased their business back on August 2013, and moved The Spur Group to a new location in Redmond. By sheer numbers for a company with 92 consultants, currently, and with a number such as $4.21 million in sales revenue it does exceedingly well.

Ray’s business focuses on the revenue side of consulting, basically they help businesses figure out their go-to-market strategy. His consulting company tends to serve the tech industry, specifically big tech companies such as Microsoft, Cisco, VMWare, and Citrix. Reputable companies command exceptional professionals to deliver results. Employees tend to be more productive in conducive work environments, The Spur Group provides several incentives to keep employees inspired and satisfied. In this edited interview with J. Kristal Whyte CEO of Wealthmeunlimited, Ray Rasmussen talks about team building, their mentor program, and the perks of working at The Spur Group.

Kristal: How does your company do team building?

Ray: I think there are several things. One of them is that our teams form span really most often just a period of weeks, so you have to be really good at it and a couple things that you do to build teams is to make sure that everybody knows what their position is.

I’ve been told that it’s a lot like professional sports to work here because you have to really perform really well on your own position. But you have to think more broadly about the whole team, how it’s playing together, what the overall impact is of what you’re doing, and so it’s probably got some other things like that too. Like if our clients are not happy they boo, but so it’s kind of high pressure. It’s a pretty effective way to get people to very rapidly be high performance, they know what to do. There’s a list of things that’s pretty strong on what they have to do and they understand, you know, the characteristics of the successful teams.

Kristal: Okay, and it sounds like you kind of have a mentor program too?

Ray: Yes, there’s a mentor program. The mentor program is really important because the job is really hard. The clients that we work for are very demanding, and so you know for someone who is relatively new it’s fairly scary. So, the mentor meets with them everyday and the purpose of that conversation is to give them, you know, help them [give] them guidance, give them resources, so they can do their job.

Kristal: Tell me about working here, you know, what kind of talent do you want to attract to your company?

Ray: You know, it’s really interesting you ask that. I think that’s one of the things that are really unique. Like we look. There are nine attributes we look for in all of our people and you have to be good at these nine things. Things such as communication, and organization, and analytics, and people acumen, and visual acuity, and I’m not going to get all nine. But you get the sense of it. There’s a long list of those, but then I look for people with fairly different talent.

Ray then gets into the perks of working at The Spur Group.

Ray: I mean the perks are many, you get free health care, we give you a cell phone, you can eat anything you find in the kitchen, and let me see we have a dollar for dollar match on your 401K up to 4%.

The Spur Group has a low turnover rate, says Ray, but he thinks that’s because of “the other people around them”.

PUBLISHED ON 4/15/2016



Freelancers Union is an organization that represents independent workers across the country. It offers services such as insurance, political counseling, and training to individuals who want a freelance business. Members of this nonprofit benefit from networking events, job boards, a forum to discuss freelance issues, discounts from vendors, and tax guidance.

In February 2015, Freelancers Union launched Spark, a program that offers monthly entrepreneurship workshops in several cities across the country. Spark events attract diverse professionals, anywhere from saxophonists to lawyers to CPA’s. In fact, Willis Allen has even had an astronaut entrepreneur.

Allen is a freelancer who teaches at Spark. Moreover, his class also encompasses the American business culture. I interviewed Allen, and in this edited interview he discusses market trends as well as services his organization offers.

Kristal: And what are On Demand Market Places?

Allen: So On Demand Market Places refer to this new emerging
paradigm that encompasses companies like Lyft, Uber, Task Rabbit, and Thumb Tack, where people are basically selling their services as needed, and they’re connected through third party market places to the clients that need them.

Kristal: Can you emphasize more on that?

Allen: So I mean, for example Task Rabbit is kind of like a classifieds for everyday things, you know. It could be organizing your garage, doing –gardening, yard work, personal assistance, or administrative stuff; there’s about thirty or forty different categories that you can work in. So a person will come to the market place and post their task in whatever algorithm that market place has, to connect it to members within the market place, connect to independent contractors and establish their own rate. As people need work, the system doles it out to them.

Kristal: Are there apps that people go to?

Allen: As I mentioned, some of the more prominent ones are  Lyft, Uber and Task Rabbit. Airbnb falls into that, but for every one I can name, there are probably a dozen more that are out there. I try to keep a comprehensive list, but it grows and grows every single day, and every time I ask another person what they’ve heard of, its just more and more services, so it’s definitely a field that’s ballooning, and I see this in correlation with the move -the economic move- of people in the free lance position, which is being employed traditionally.

Kristal: And how much are the classes?

Allen: Classes are free for anybody.

PUBLISHED ON 7/18/2016



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